01
Мила7 regions · 26% of the category
646locations
02Белита-Витэкс7 regions · 7% of the category
179locations
03Etib parfum7 regions · 6% of the category
148locations
1–25 of 25
| Rank | Chain | Locations | Regions | Last 90 days | Market share | Chain locations |
|---|---|---|---|---|---|---|
| 01 |  МилаMinsk, Minsk Region and 5 more regions |
646 | 7 | +8 −4 | 26% |
|
| 02 |  Белита-ВитэксGomel Region, Vitebsk Region and 5 more regions |
179 | 7 | +11 −3 | 7.2% |
|
| 03 |  Etib parfumMinsk, Gomel Region and 5 more regions |
148 | 7 | +17 −1 | 5.9% |
|
| 04 |  iParfumMinsk, Minsk Region and 5 more regions |
98 | 7 | +3 −1 | 3.9% |
|
| 05 |  Yves Rocher БеларусьMinsk, Brest Region and 5 more regions |
30 | 7 | — | 1.2% |
|
| 06 |  КравтMinsk, Mogilev Region and 5 more regions |
25 | 7 | +1 | 1.0% |
|
| 07 |  ПодружкаMinsk, Vitebsk Region and 4 more regions |
17 | 6 | −1 | 0.7% |
|
| 08 |  Дом натуральной косметикиMinsk, Gomel Region and 4 more regions |
12 | 6 | +1 −1 | 0.5% |
|
| 09 |  RelouisMinsk, Brest Region and 4 more regions |
11 | 6 | +3 | 0.4% |
|
| 10 |  BeautyzoneMinsk, Brest Region and 4 more regions |
10 | 6 | — | 0.4% |
|
| 11 |  БьютиMinsk, Brest Region and 2 more regions |
8 | 4 | +1 | 0.3% |
|
| 12 |  LetoileMinsk, Minsk Region and 3 more regions |
8 | 5 | — | 0.3% |
|
| 13 |  Белита-МMinsk, Minsk Region and 1 more region |
7 | 3 | — | 0.3% |
|
| 14 |  SativaMinsk |
7 | 1 | +1 | 0.3% |
|
| 15 |  InglotMinsk, Brest Region and 3 more regions |
7 | 5 | +1 | 0.3% |
|
| 16 |  КолибриGomel Region |
6 | 1 | — | 0.2% |
|
| 17 |  S Parfum&CosmeticsVitebsk Region, Minsk |
5 | 2 | — | 0.2% |
|
| 18 |  Organic BeautyMinsk, Minsk Region |
5 | 2 | — | 0.2% |
|
| 19 |  H&BMinsk |
4 | 1 | — | 0.2% |
|
| 20 |  Japan·BeautyMinsk, Minsk Region |
4 | 2 | — | 0.2% |
|
| 21 |  Woc.byMinsk |
3 | 1 | — | 0.1% |
|
| 22 |
OR OriflameMinsk Region |
2 | 1 | — | 0.1% |
|
| 23 |  Korea StoreMogilev Region |
2 | 1 | — | 0.1% |
|
| 24 | 2 | 1 | — | 0.1% |
||
| 25 |  Letique CosmeticsMinsk |
2 | 1 | — | 0.1% |
The share is of all organizations in the “Perfume and cosmetics stores” category in Belarus; under the chain name — the regions with most of its locations in the category2,500 in the category
Chains and independents
Chains1,257 · 50%
Independents1,243 · 50%
The five largest chains hold 44% of the “Perfume and cosmetics stores” category.
Organization database
Perfume and cosmetics stores: all of Belarus in one file
2,500 organizations in the category — chains and independents — with phones, websites and chain affiliation.
How we count
The rank is by the number of the chain’s active locations in the “Perfume and cosmetics stores” category across Belarus; the share is of all organizations in the category. A chain is a brand with two or more locations; closed locations are not counted.
Rankings of the sector’s categories
Chain rankings in other categories
Categories with many chain locations; the number is the chains in the ranking.
Parcel pickup points25Pharmacies51Post offices3Auto parts stores30Banks36Fast food24Coffee shops22Insurance companies10Restaurants13Coffee to go8Sports clubs and classes18Gas stations10Pastry shops8Recycling collection points4Sports schools5Bakeries9Car dealerships15Pawnshops16Roofing materials6Wholesale food4Training centers9Postal services4Pizzerias10Courier services7